Media Entrepreneurship

bis_mediaentrepreneurshipThe Media Entrepreneurship major will help students with a passion for conceptualizing business start-up by teaching them the fundamentals of launching a media company, including writing effective business plans, audience analysis, marketing and promotion, and positioning and commercializing company products within the contexts of media industries, policy, and legal constraints.  Students will learn media production strategies attuned to the rapidly changing digital landscape, anticipating and taking advantage of new technologies and mediums as they arise.

For more information, please see our PDF on the Bachelors of Interdisciplinary Studies in Media Entrepreneurship program.